Increase conversions and user engagement on e-shop Rituals.cz & sk

About the project

Rituals.cz is a leading Czech cosmetic brand that offers high quality products to enrich the body and soul - from cosmetics for body and skin care, to scented candles and sticks, perfumes and household products.

Main challenges

Rituals CZ & SK used an external solution for searching the recommendation area. There was dissatisfaction with the flexibility of changes in the recommendation and search logic, especially in connection with seasonal campaigns, customer support and poor quality reporting. The goal was to increase the level of personalization of the products offered, to be able to parameterize the recommendation and search in response to seasonality or boosting of specific categories. The lack of a Nákpu wizard for personalized communication with customers was also a theme.

Solution

Thanks to the easy FE integration, Rituals CZ & SK did not have to worry about switching to our solution. We solved everything on our side - design and fine-tuning of the details of the recommendation areas, search settings including semantic function, to the creation of a unique shopping guide - Gift Finder, as a separate web application for natural communication with customers.

As a result of deploying Zoe Deep Search, conversions increased by 10% and user engagement increased by 12%. Due to the high level of personalization versus the competing solution, revenue from recommendation areas increased by up to 50% on individual recommendation areas.