Personalized product recommendations for Sanitino in 10 markets
Results after 3 months of cooperation
+230 %
CTR on reco areas
+6 %
total sales
+4 %
average order value
About the project
Sanitino.cz is an online store specializing in bathroom and kitchen equipment with more than 15 years of history and sales exceeding CZK 1.5 billion. It offers a wide range of products from renowned brands such as GROHE, Hansgrohe, and Ideal Standard, including its own brands. Thanks to its successful expansion, our e-shops also operate in Slovakia, Italy, the Netherlands, Belgium, France, Germany, Austria, Spain, Poland, Hungary, and Romania.
Main challenges
Sanitino has long struggled with the need to manually manage the entire product recommendation module on its e-shop. This took up time that could have been used more effectively elsewhere in the management of the website, and it was also an inflexible solution in terms of reflecting customer preferences. At the same time, these problems multiplied with the opening of e-shops in other markets.
Solution
Sanitino decided to use Zoe in an AB test against its own long-term solution for recommendation areas on its Czech website. There were a total of five areas: Homepage, Product Details, Pre-basket, Basket, and Recently Viewed on Product Details. All areas were integrated purely on the front end by inserting the Zoe element into the Sanitino website, precisely aligned with the existing design of the e-shop. Zoe also allows you to enter business rules within individual recommendation areas, such as boosting your own brands.
The AB test was also controlled directly from Zoe, including traffic distribution and measurement.
Results?
After several months of testing, the following results were measured and confirmed as statistically significant:
Clicks on recommendation areas increased by hundreds of percent, e.g., by 230% on the homepage.
The length of user sessions (visits) when using the Zoe group on the website increased by an average of 6 seconds.
The average order value in the Zoe group increased by 4%.
Total sales increased by as much as 6%.
Given the size of the Sanitino e-shop, this represented a significant increase in sales in absolute terms.
Thanks to the clearly demonstrated benefits, Sanitino subsequently decided to deploy Zoe on 100% of traffic not only on its Czech website, but also on all foreign markets.
Thanks to Zoe, we have highly personalized product recommendations on all websites and hassle-free maintenance. We no longer have to deal with the complicated administration of the original recommendation module, our sales and user engagement have increased, and at the same time, we can still promote certain product groups if necessary.
With Zoe, life is much easier in this regard.
Matěj Skalník,
Head of Marketing, Sanitino.cz
Examples of Zoe.ai tools:
More product space,
higher combined performance Zoe.ai
Would you like to achieve similar results like Sanitino?
Do not hesitate to contact us, we will be happy to discuss your situation.
